Executive Team

At Innovative Furniture Solutions (IFS), our executive team is comprised of visionary leaders with diverse backgrounds and extensive expertise across various industries. Together, they drive our mission to deliver innovative solutions, that meet the evolving needs of our clients. With a commitment to excellence and a passion for design, our executives foster a collaborative environment that inspires creativity and ensures the success of IFS in today’s dynamic market.

  • Troy Mata, CEO & Founder

    P. 833.606.8922
    M. 214.606.8922
    E. troym@innovativefurnituresolutions.com

    Troy Mata is the CEO and Founder of Innovative Furniture Solutions. His career began in repossession and skip tracing, where he pioneered forwarding services and the I.R.O.N. platform. After launching successful furniture retail, manufacturing, and e-commerce ventures, Troy applied a ManufacturerDirect model to commercial projects. Today, IFS delivers high-quality furniture and construction solutions across commercial, residential, medical, hospitality, and multifamily sectors nationwide with measurable client cost savings results.

  • Crystal Mata, President

    P. 833.606.8922
    E. crystalm@innovativefurnituresolutions.com

    Crystal Mata is a seasoned medical consultant with over 25 years of experience helping hospitals assess goals, solve challenges, and optimize revenue. Leveraging her deep healthcare expertise, she partnered with her husband to develop innovative commercial furniture solutions. Crystal blends clinical insight with a passion for design, helping create functional, aesthetically refined environments that meet the evolving needs of both healthcare and commercial users.

  • Chris Witcher, Chief Operating Officer

    P. 833.606.8922
    M. 214.642.7354
    E. chrisw@innovativefurnituresolutions.com

    With over 25 years in retail, franchising, and wholesale, Chris Witcher is a seasoned management executive known for driving growth and operational excellence. His expertise in CAD/CAM design and automotive product development enables strong, detail-driven leadership. Committed to collaboration and continuous improvement, Chris stays ahead of industry trends. Outside work, his passions for motorsports, aviation, and martial arts reflect discipline, hands-on skill, and a results-focused mindset everywhere today.

  • Marcos Garza, Chief Project Officer

    P. 833.606.8922
    M. 469.867.4969
    E. marcosg@innovativefurnituresolutions.com

    Marcos began learning residential and commercial real estate, development, and construction at an early age. After attending UNT, he built his real estate career in Florida before relocating to the DFW area. An enthusiastic, hardworking, and dedicated professional, Marcos specializes in commercial construction project management across DFW. Fluent in Spanish, his cultural background and language skills enable him and his team to deliver exceptional, client-focused service every day.